- AlignBody Physiotherapy Clinic
Introduction
AlignBody, founded by Dr. Richa Gupta, is a physiotherapy and wellness center focused on helping individuals realign their bodies, relieve pain, and restore balance -both physically and emotionally. Dr. Richa wanted her brand to reflect not just treatment, but trust and transformation.
- AlignBody Physiotherapy Clinic
Introduction
AlignBody, founded by Dr. Richa Gupta, is a physiotherapy and wellness center focused on helping individuals realign their bodies, relieve pain, and restore balance -both physically and emotionally. Dr. Richa wanted her brand to reflect not just treatment, but trust and transformation.
Client:
AlignBody Physiotherapy Clinic
Industry:
Healthcare
Scope:
Website Redesigning, Marketing
Country:
Delhi NCR, India
Client Requirement
“I want AlignBody to become a go-to brand for wellness and physiotherapy – something that feels professional, soothing, and informative across all digital platforms.”
Our Analysis
- Website was outdated, cluttered, and lacked lead-generation elements
- Visual identity wasn’t cohesive across digital platforms
- No clear strategy for content or community engagement on social media
- The brand lacked SEO structure and online discoverability
- No digital ad strategy to target local audience or increase reach
Website Redesign
Our Analysis:
- Confusing navigation with no focus on conversion
- No service flow, reviews, or doctor introduction
- No responsive design for mobile
What We Did:
- Clean, soft-toned layout aligned with healing and wellness
- Service categories with benefits, visuals, and CTA buttons
- Introduced appointment system and WhatsApp chat
- Embedded testimonials, profile of Dr. Richa, and informative FAQs
✅ Result: Increased trust and better user journey, leading to higher bookings.
Brand Essentials + Clinic Stationery
Our Analysis:
- Existing logo was underutilized without a cohesive visual identity
- No stationery elements like business cards or letterheads
What We Designed:
- Brand Guidelines: Visual identity guide with colors, typography and logo usage.
- Business Card: Elegant & functional with Dr. Richa’s credentials, clinic and contact details.
- Letterhead: Professional letterhead for clinic communication.
- Prescription & Analysis Pads: Custom pads for patient details, diagnoses, and therapy notes.
- Pamphlet: Digital and print-ready to introduce services and clinic offerings.
- Dr. Richa’s Profile: One-page profile showcasing her expertise and approach.
- Standee Design: Eye-catching designs for clinic and events with clinic info and contact details
✅ Result: A complete brand toolkit for clinic visibility, patient trust, and communication clarity.
Creative Marketing Graphics
Our Analysis:
- Previous content lacked a cohesive visual narrative.
- Graphics didn’t clearly communicate the clinic's services or the role of physiotherapy.
What We Created:
- Service Spotlights: Highlighting treatments like pain relief and posture correction.
- Educational Designs: Explaining physiotherapy techniques and benefits.
- Patient Success Stories: Before-and-after visuals to demonstrate treatment effectiveness.
✅ Result: Boosted engagement and helped patients build trust through value-rich content.
SEO (Search Engine Optimization)
Our Analysis:
- Website lacked keyword structure, meta descriptions, and internal linking
- No content to build authority or answer search intent
What We Did:
- Researched and targeted high-volume local keywords
- Optimized on-page SEO elements: titles, meta tags, alt text
- Created a blog strategy around posture, stress-pain links, and movement therapy
- Improved Google Business profile visibility and accuracy
✅ Result: Rise in organic search traffic and improved search rankings for local keywords.
Paid Advertisement
Our Analysis:
- No existing ad account or structured campaigns
- Needed high-intent, location-focused strategy
What We Did:
- Created and managed Google Search & Meta Ads targeting local health-related keywords
- Developed lead-focused landing pages with testimonials and CTAs
- Ran A/B tests on creatives and messaging
- Created retargeting ad sets using reels and testimonials
✅ Result: Increased leads, improved CTR, and steady inflow of new client inquiries.
Final Outcome
- Clinic Expansion: From a single clinic to 3 branches across Delhi NCR.
- Increased Recognition: Dr. Richa was invited to speak at Josh Talk, further cementing her reputation as a leading expert in physiotherapy, chiropractic & osteopathy.
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