- Urvashi Agarwal
Introduction
Urvashi Agarwal is the founder of Urban Gurukul, a wellness platform that integrates modern science with traditional wisdom to promote holistic health. As an Integrative Health Coach, she specializes in hormonal health, clinical nutrition, gut health, and dietetics. Her approach emphasizes disease reversal, balanced nutrition, mental well-being, and aligning daily routines with natural body rhythms.
- Urvashi Agarwal
Introduction
Urvashi Agarwal is the founder of Urban Gurukul, a wellness platform that integrates modern science with traditional wisdom to promote holistic health. As an Integrative Health Coach, she specializes in hormonal health, clinical nutrition, gut health, and dietetics. Her approach emphasizes disease reversal, balanced nutrition, mental well-being, and aligning daily routines with natural body rhythms.
Urvashi’s educational background includes studies at the Institute of Integrative Nutrition in New York. She shares health insights through various platforms, including Instagram (@urvashiagarwal1) and YouTube, covering topics like insulin resistance, sleep health and natural remedies.
Client:
Health Coach Urvashi Agarwal
Industry:
Healthcare
Scope:
Social Media Strategy & Management
Country:
Delhi NCR, India
Client Requirement
Unlike most influencers chasing numbers with paid ads, Urvashi had a very clear and bold requirement:
- She didn’t want to spend money on promotions or follower boosts.
- She wanted her community to grow organically, driven by value, trust, and relatability.
- Her ask was simple: “Build a brand that lasts. Not just numbers that fade.
Our Strategy
We didn’t just tweak her content – we revamped the entire approach:
- Studied trending formats & audience behaviors
- Shifted her narrative from “information” to “impact”
- Built emotional hooks, relatable reels, and carousel posts around overall health
- Focused on value-driven storytelling and consistent posting
Branded Her Community – “Gut Set Go”
One of our breakthrough moves was giving her community a name – “Gut Set Go”.
This wasn’t just a catchy phrase – it became a movement.
- It gave her audience an identity.
- It aligned directly with her niche of gut health.
- It turned followers into belonging community members.
In a short time, the Gut Set Go community organically grew to over 3.7K+ highly engaged members, many of whom became repeat viewers, clients, and brand advocates.
Reels That Went Viral
Thanks to our carefully crafted strategies, many of Urvashi’s videos exploded with millions of views – with zero ad budget.
- From 15-second relatable health tips to 60-second storytelling reels each one was crafted with an intention to educate, inspire, and convert.
- This wasn’t luck. It was the power of structured storytelling, authenticity and trending formats combined.
A Two-Way Engagement Hub
We transformed her Instagram Stories into a daily touchpoint for her audience.
- Used engagement tools like polls, Q&A, myth-busting series, and testimonials
- Shared real-time updates, client journeys, behind-the-scenes, and mini health hacks
- Made her stories interactive, personal, and addictive
Her story views tripled. People started replying, sharing, and initiating DMs. Her brand became more relatable and human.
Informative Carousels - Saves, Shares and Conversations
We designed and curated visually stunning and information-rich carousels that people actually wanted to read, save, and share.
Topics included:
- 7 Shocking Signs Of Fatty Liver
- Natural remedies for bloating
- Signs of hormonal imbalance
- Gut healing morning routines
- What your body odor says about your health
These carousels positioned her as a trusted educator and drove conversations, saves and profile visits like never before.
Growth She Could Finally Feel
Final Outcome
With her content now working for her 24×7, Urvashi started attracting opportunities beyond Instagram. All of this, without any paid marketing. Just pure strategy, creative storytelling and the team efforts.
- She was signed as the Official Health & Fitness Coach for T-Series
- Invited as a Josh Talks Speaker, where she shared her story and inspired thousands
- Featured on multiples health and wellness podcasts
- Partnered with wellness brands for authentic collaborations
- And most importantly - built a community that trusts her
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