- Mayur Raj Verma & Chef Noorie
Introduction
Mayur Raj Verma, once the highest-paid Bollywood actor and now a billionaire entrepreneur, along with his wife Chef Noorie, has built an inspiring legacy in the UK’s hospitality scene. From humble beginnings in a coastal village, they have grown into one of Wales’ most beloved culinary brands, celebrated for their elegance, authenticity, and warm-hearted hospitality.
- Mayur Raj Verma & Chef Noorie
Introduction
Mayur Raj Verma, once the highest-paid Bollywood actor and now a billionaire entrepreneur, along with his wife Chef Noorie, has built an inspiring legacy in the UK’s hospitality scene. From humble beginnings in a coastal village, they have grown into one of Wales’ most beloved culinary brands, celebrated for their elegance, authenticity, and warm-hearted hospitality.
With their 17-year-old venture, Indiana Cuisine – a fine-dining traditional Indian restaurant and their latest project, Chaska Bar & Food – a modern British-Indian fusion space they have seamlessly blended tradition with trend and flavor with flair all under one visionary brand ethos.
Their journey and presence continue to inspire us at Artistonk Media, where they serve as creative mentors and thought leaders.
Client:
Mayur Raj Verma & Chef Noorie
Industry:
Hospitality
Scope:
Logo & Branding, Website Designing, Print & Marketing Collaterals
Country:
Wales, London
Client Requirement
Despite their remarkable reputation, Raj and Noorie faced a challenge: Previous agencies couldn’t grasp their design vision or the soul of their brand. They needed a creative partner who could:
- Interpret their distinct aesthetics and story
- Build luxurious, experience-driven websites
- Create branding that resonates with their clientele
- Deliver everything with design precision and cultural depth
Our Analysis
We recognized this wasn’t just about “design” – this was about honoring their legacy and elevating it visually. Our approach included:
- Deep-diving into their story, vision, and audience
- Designing aesthetic systems that are elegant yet functional
- Prioritizing a clean, informative, and user-friendly experience
- Ensuring brand storytelling remains intact across all deliverables
Indiana Cuisine Website Development
A rich, elegant, and informative website reflecting the restaurant’s fine-dining experience, complete with a digital menu and integrated table booking feature for a seamless guest journey.
What We Delivered:
- Elegant, informative website that mirrors the fine-dining ambiance
- Rich storytelling sections including chef’s story, heritage, and experience
- Integrated, visually appealing digital menu
- Table booking system built into the user flow
- Optimized for speed, mobile responsiveness, and effortless navigation
Grand Reopening Pamphlet
A sophisticated, story-led pamphlet designed to announce the grand reopening – highlighting the brand’s evolution, offerings and warm hospitality in a visually engaging layout.
What We Designed:
- Informational, story-driven reopening concept
- Focused on brand evolution, values, and the new guest experience
- Elegant format aligned with premium audience expectations
Christmas & New Year Eve Offer Marketing Flyer
A festive yet luxurious flyer created to promote exclusive holiday offers, blending seasonal aesthetics with brand consistency to drive reservations and event buzz.
What We Designed:
- Festive yet luxurious design reflecting brand tone
- Clear offer highlights and event-specific information
- Created for both digital sharing and print distribution
Chaska Bar & Food - Logo & Brand Identity
Chaska is all about fun, flavor and fusion. The brand needed to reflect a youthful, experimental vibe while retaining a sense of quality. We designed a vibrant, modern logo which represents the bar as well.
What We Designed:
- Bold, modern logo reflecting the brand vibe
- Youthful and colorful palette with modern font system
- Brand usage guide for signage, menus, and uniforms
- Cohesive sub-brand alignment
Website Development
Chaska’s digital experience had to match its on-ground energy – so we created a trendy, mobile-first website that’s vibrant, fast and engaging, perfect for a nightlife + dining audience.
- Clean, vibrant website emphasizing the fusion dining experience
- Detailed food and bar menu with click-to-explore interactivity
- Built-in reservation form for booking convenience
- Visual storytelling with interior shots, team highlights and design focus
- Designed for clarity, performance and luxury presentation
Menu Design
The menu needed to visually reflect the British-Indian fusion and stand out as an experience in itself. We delivered a bright, easy-to-read design with strong visuals, organized sections, and a clean layout that invited curiosity and excitement.
- Eye-catching layout with clear categorization
- Icons for spice level, chef’s specials
- Designed for both print & on-screen readability
- isually delightful and brand-consistent design
Final Outcome
- The Grand Opening was fully booked - a testament to powerful branding and seamless digital execution.
- The event received widespread media attention, with multiple news portals featuring the grand launch.
- The website attracted high traffic, with numerous visitors exploring the menu and using the integrated form for table bookings - delivering both visibility and conversions.
Are you ready to connect & create digital success together?
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